How to Make the Website of Your Restaurant Friendly to Spanish Customers
Do you know that there are about 37 million Spanish speaking people that are living in the United States? What this means is that for those who have websites they need to do their best so that they can cater to this segment of the population. This is a big number that represents a good opportunity to market your business if you take actions to achieve this. You don’t want them to go to your competitors just because you didn’t take action, right?
One of the ways by which you can capitalize on this market is to make your website Spanish-friendly. What this means is that those who speak Spanish will not be intimidated by your website because they can understand it. Read on to find a few ways by which you can do that.
The first thing and probably the most important thing as well that you need to do is to make sure the website that you have can be read in both English and Spanish. If you cannot achieve a full translated website then you can choose to have the essential parts translated. The most important parts of the website would have to be the menu and of course the contact details of the restaurant.
But if you can find a way to do so it is best that you have the option in your website to be fully translated. The Spanish customers would just need to click on something there such as a Spanish flag in order for the page to be translated to their language.
Aside from the content you also need to identify the Spanish language as a language used for SEO purposes. You can achieve this by making use of hreflang tags. You also need to think carefully your website’s structure. Another alternative would be to have a sister website in Spanish along with the original English site. You can check out a few examples.
Secondly, you need to be careful about using euphemisms and idions. You see some of them cannot be translated well in Spanish.
The third thing that you need to take care of is the bilingual links. If you want you can just choose the top-level links in your website to be bilingual. This will make Spanish customers feel at ease navigating your website.
An example of a top-level link that needs to be bilingual is the local hoteles that people can stay at after eating at your restaurant. When they click on this link, they will be headed to the websites of the hoteles in your area. You can contact hoteles for advertising partnerships for this. If you do that you will earn a commission whenever the hoteles get a room booked from the link in your website. Many hoteles practice this form of affiliate advertisting.